I created the Bicykľáreň brand from the ground up, from naming and logo to art direction, as a sub-brand of Tilia Resort that still feels like part of one team. We kept the resort's colors and typeface while giving Bicykľáreň its own, more personal voice. The handwritten wordmark drawn in one continuous stroke suggests smooth riding and an easy, straightforward rental process, without extra visual clichés like a bike icon. To keep the brand clear for visitors, we added the functional descriptor Bicykľáreň – Bike Rental as a flexible secondary lockup.

• Figma
• Adobe Illustrator
• Adobe Photoshop